📊 Content Strategy
🎯 Key Themes
- Security as differentiator (addresses #1 concern)
- NYC in-person value (competitive moat)
- Real client stories (builds trust)
- Transparent pricing (vs. market confusion)
- Carl's expertise (PM + AI/ML + hands-on)
⏰ Best Posting Times
- Weekday mornings: 7-9 AM (commute, planning)
- Lunch: 12:30-1:30 PM (casual browsing)
- Late afternoon: 4-6 PM (decision-making)
- Weekend mornings: 9-11 AM (research mode)
- Weekend evenings: 5-7 PM (reflection)
🔗 Links to Cycle
- clawsetup.ai (main site)
- Blog: Security Headlines
- Blog: 4 Ways to Run
- Blog: OpenClaw vs ChatGPT
- Blog: After Setup Day
- cal.com booking page
📸 Content to Create
- 2-3 client testimonial quotes (anonymized)
- Professional photos at next in-person setup
- Clean graphics for pricing comparisons
- Valentine's Day themed post graphic
- Comparison chart: 4 deployment options
💬 Engagement Rules
- Reply to every question
- RT OpenClaw news with your take
- Quote-tweet competitors with value-add
- Join AI assistant conversations
- Track which posts drive bookings
🧪 Research Findings
- #1 concern: Security (Cisco, Guardian coverage)
- #2 concern: API cost ($500/mo horror stories)
- #3 concern: Complexity (install struggles)
- Sentiment: "1,000% worth it" once running
- Market: "Year of personal agents" narrative